Tech
Inside Ghana’s Smartphone Market 2025: Who’s Winning and Why?

As of 2025, Ghana’s smartphone market showcases a dynamic blend of global and regional brands, reflecting the diverse preferences and economic considerations of its consumers.
Leading Smartphone Brands in Ghana (2025)
Recent data indicates the following market shares among smartphone vendors in Ghana:
Samsung – 26.1%
Samsung leads the market with a broad range of smartphones catering to various segments—from budget-friendly models to high-end devices.
READ ALSO: Social Media in Ghana 2025: Key Trends, User Insights, and Platform Popularity
Apple (iPhone) – 19.87%
iPhones remain especially popular among younger, tech-savvy users, particularly on platforms like Instagram and X (formerly Twitter).
Tecno – 17.9%
Known for affordability and durability, Tecno phones often offer strong battery life and solid cameras at competitive prices.
Infinix – 11.51%
Infinix appeals to budget-conscious users looking for reliable performance in sleek designs.
Huawei – 6.2%
Though its market share has declined globally, Huawei still finds a niche among users who value camera quality and build design.
Itel – 5.56%
Itel phones serve the ultra-budget segment, offering basic but dependable features for everyday use.
Consumer Preferences and Market Trends
Affordability First: A large portion of Ghanaian consumers place price above all else. Tecno, Infinix, and Itel—brands under Transsion Holdings—dominate this space with cost-effective, feature-rich options.
Flexible Financing: Schemes like MTN’s “Pick & Pay Later” and Vodafone/Telecel’s “Pay Small Small” are expanding access to smartphones by removing large upfront costs.
Premium Appeal: Despite affordability challenges, Apple’s iPhones continue to be a top choice among status-conscious consumers, especially youth and professionals.
Emerging Brands and Innovations
itel S25 Ultra: Designed for budget-conscious users who still want high-end features, this model offers a 6.78-inch AMOLED screen, 50MP rear camera, and a 5000mAh battery.
M-KOPA X-Series: These devices (including the X20 and X2) also pack 50MP cameras and large batteries, but stand out for their flexible daily payment options—ideal for users with limited income.
Conclusion
Ghana’s smartphone market in 2025 is a clear reflection of its growing digital economy and socioeconomic diversity.
Brands like Samsung and Apple continue to dominate in visibility and influence, while Tecno, Infinix, and Itel ensure that even the most budget-conscious users are not left behind.
With financing models becoming more widespread and tech innovation rising across all price tiers, the smartphone landscape in Ghana is more inclusive and competitive than ever.
In the end, Samsung leads but iPhone still rules hearts!
Tech
Top 10 AI Apps You Should Know in 2025
In 2025, artificial intelligence apps are transforming how people work, learn, and create. From productivity tools to creative platforms, these top 10 AI apps are leading the way globally.
ChatGPT (OpenAI)
The world’s most popular AI app, ChatGPT offers advanced conversational AI powered by GPT-4. It helps users write, code, brainstorm ideas, automate tasks, and much more—used by students, professionals, and businesses alike.
Google Gemini
Gemini combines Google’s search power with AI-driven summaries, content generation, and integration across Google Workspace (Docs, Gmail, Sheets). It’s ideal for users who need real-time info and productivity features.
Microsoft Copilot
Integrated into Office 365 tools like Word, Excel, and PowerPoint, Copilot helps automate document creation, data analysis, and presentations using natural language commands.
Perplexity AI
A search-based AI assistant that delivers precise answers with source citations. It’s popular among researchers, journalists, and students looking for factual accuracy.
Claude (Anthropic)
Designed to be helpful, honest, and harmless, Claude excels at creative writing, summarizing texts, and thoughtful dialogue. It’s often praised for its safer, more grounded responses.
Character.AI
Lets users chat with AI-generated personalities—from historical figures to fictional characters—or create their own. It’s widely used for entertainment, storytelling, and companionship.
You.com
A privacy-focused AI search engine that offers web, image, and code searches with real-time answers. It also supports AI chat and productivity tools like summarizers and code assistants.
Adobe Firefly
This AI art tool allows users to generate images and videos from text descriptions. Integrated with Photoshop and Premiere Pro, it’s transforming digital content creation.
Braina
A voice-enabled AI assistant for Windows that supports automation, speech recognition, and command execution in over 100 languages. Useful for professionals who rely on hands-free control.
YouCam
Perfect A beauty and photo-editing app powered by AI. It offers skin retouching, background removal, object erasure, and more, popular with social media creators and influencers.
These apps are more than just tech trends—they’re becoming essential tools for everyday tasks, whether you’re editing a photo, drafting a report, or generating fresh ideas.
Tech
National ICT Week 2025: Ghana’s Premier Digital Innovation Showcase Set for August

Ghana’s National ICT Week 2025 is scheduled to take place from August 25 to 29, organized by the National Information Technology Agency (NITA).
This annual event aims to bring together tech enthusiasts, industry leaders, policymakers, and innovators to explore and celebrate advancements in information and communication technology.
Key Highlights of National ICT Week 2025
Theme: While the official theme for 2025 is yet to be announced, the previous year’s focus was on “Driving Digital Transformation,” emphasizing the importance of digital inclusion and innovation in national development.
Venue: The event will be held at the Ghana-India Kofi Annan Centre of Excellence in ICT (AITI-KACE) in Accra, a hub for ICT training and innovation.
Activities: Attendees can expect a range of activities, including keynote speeches, panel discussions, workshops, exhibitions, and networking sessions. These events are designed to foster collaboration and knowledge sharing among stakeholders in the ICT sector.
Sponsorship Opportunities: NITA is inviting companies, organizations, and individuals passionate about digital advancement in Ghana to sponsor or exhibit at the event. Sponsorship offers brands visibility and access to a diverse audience, including government representatives and industry players.

Importance of National ICT Week
National ICT Week serves as a platform to highlight the significance of ICT in Ghana’s socio-economic development.
It underscores the government’s commitment to fostering a digitally empowered society and encourages public-private partnerships to drive innovation.
For more information or to participate in National ICT Week 2025, interested parties can contact NITA at:
Phone: 030 295 3396 / 0244-884-820 Email: [email protected]
Stay tuned for updates on the official theme and detailed program schedule as the event approaches.
Tech
Ghana’s Data Boom: How Mobile Internet is Powering the Digital Future in 2025

As of 2025, mobile data consumption in Ghana reflects significant growth, driven by increased internet penetration, the expansion of broadband networks, and evolving user behaviors.
Mobile Data Usage and Connectivity
Mobile Connections: Ghana recorded approximately 38.3 million mobile connections at the start of 2025, equating to 110% of the total population. This high percentage indicates that many individuals use multiple SIM cards or devices.
READ ALSO: Social Media in Ghana 2025: Key Trends, User Insights, and Platform Popularity
Broadband Access: 93.4% of these connections fall under broadband categories (3G, 4G, and 5G), signaling rapid digital adoption across the country.
Internet Penetration and Usage
Internet Users: As of January 2025, there were 24.3 million internet users in Ghana—69.9% of the population. This reflects a 1.9% growth (an increase of 446,000 users) compared to 2024.
Projected Growth: Some forecasts estimate internet penetration could reach 98% by the end of 2025.
READ ALSO: Inside Ghana’s Smartphone Market 2025: Who’s Winning and Why?
Mobile Data Consumption Trends
Global Context: On average, global smartphone users are expected to consume 23 GB of data per month in 2025, up from 15 GB in 2022. This rise is due to high-definition media, social media usage, and increased cloud service activity.
Ghana’s Position: While specific figures for Ghana aren’t publicly stated, growing broadband access and user numbers suggest a similar upward trend in monthly data usage.
Mobile Data Pricing and Affordability
Cost of Data: The average price of 1GB of mobile data in Ghana is around GHS17 (≈$1.37)—nearly equal to the daily minimum wage of GHS19.97 ($1.61). This highlights an ongoing affordability concern.
Market Dynamics: Compared to other African nations, Ghana’s mobile data rates are competitive, yet still present a challenge for consistent access among low-income users.
Infrastructure Developments and Future Outlook
Network Expansion: Telecom companies like MTN Ghana and Telecel Ghana continue to invest in infrastructure. Telecel, for example, installed 300 new 4G sites in early 2024 to expand coverage.
Revenue Projections: Ghana’s mobile data service revenue is expected to grow at a 6% CAGR from 2024 to 2029, largely due to the uptake of high-speed services and broader data consumption.
Conclusion
Ghana’s mobile data landscape in 2025 is one of growth and transition.
With more people connected than ever before, expanding broadband networks, and rising data demand, the country is well on its way toward becoming a digitally inclusive society.
However, ensuring affordability remains a key challenge that must be addressed to make this digital future accessible to all.
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