Inside Ghana’s Smartphone Market 2025: Who’s Winning and Why?

As of 2025, Ghana’s smartphone market showcases a dynamic blend of global and regional brands, reflecting the diverse preferences and economic considerations of its consumers.

Leading Smartphone Brands in Ghana (2025)

Recent data indicates the following market shares among smartphone vendors in Ghana:

Samsung – 26.1%

Samsung leads the market with a broad range of smartphones catering to various segments—from budget-friendly models to high-end devices.

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Apple (iPhone) – 19.87%

iPhones remain especially popular among younger, tech-savvy users, particularly on platforms like Instagram and X (formerly Twitter).

Tecno – 17.9%

Known for affordability and durability, Tecno phones often offer strong battery life and solid cameras at competitive prices.

Infinix – 11.51%

Infinix appeals to budget-conscious users looking for reliable performance in sleek designs.

Huawei – 6.2%

Though its market share has declined globally, Huawei still finds a niche among users who value camera quality and build design.

Itel – 5.56%

Itel phones serve the ultra-budget segment, offering basic but dependable features for everyday use.

Consumer Preferences and Market Trends

Affordability First: A large portion of Ghanaian consumers place price above all else. Tecno, Infinix, and Itel—brands under Transsion Holdings—dominate this space with cost-effective, feature-rich options.

Flexible Financing: Schemes like MTN’s “Pick & Pay Later” and Vodafone/Telecel’s “Pay Small Small” are expanding access to smartphones by removing large upfront costs.

Premium Appeal: Despite affordability challenges, Apple’s iPhones continue to be a top choice among status-conscious consumers, especially youth and professionals.

Emerging Brands and Innovations

itel S25 Ultra: Designed for budget-conscious users who still want high-end features, this model offers a 6.78-inch AMOLED screen, 50MP rear camera, and a 5000mAh battery.

M-KOPA X-Series: These devices (including the X20 and X2) also pack 50MP cameras and large batteries, but stand out for their flexible daily payment options—ideal for users with limited income.

Conclusion

Ghana’s smartphone market in 2025 is a clear reflection of its growing digital economy and socioeconomic diversity.

Brands like Samsung and Apple continue to dominate in visibility and influence, while Tecno, Infinix, and Itel ensure that even the most budget-conscious users are not left behind.

With financing models becoming more widespread and tech innovation rising across all price tiers, the smartphone landscape in Ghana is more inclusive and competitive than ever.

In the end, Samsung leads but iPhone still rules hearts!