Tech

Social Media in Ghana 2025: Key Trends, User Insights, and Platform Popularity

Published

6 hours ago

June 2, 2025

Social media continues to shape the digital landscape in Ghana, with 2025 showing strong growth in user numbers, engagement, and platform diversity.

New data from various digital reports offer an in-depth look at how Ghanaians are using social media, which platforms are leading the pack, and what advertisers should expect in the near future.

User Base and Demographics

As of January 2025, Ghana recorded approximately 7.95 million active social media user identities. This figure represents 22.9% of the country’s total population. Among adults aged 18 and above, about 39.2% are actively engaged on social media.

The gender split shows a leaning toward male users, who constitute 57.3% of the total, while females make up the remaining 42.7%. Social media user identities increased by 550,000 between January 2024 and January 2025, reflecting a 7.4% growth rate.

Platform Preferences

Facebook remains the dominant platform, with an estimated 10.09 million users. The most active demographic falls within the 25–34 age range, and men account for 57.8% of this user base.

Instagram follows with approximately 2.31 million users, again led by the 25–34 age group and with 55.8% male users.

Messenger also maintains a strong presence with 8.17 million users, while LinkedIn reports around 3.08 million, largely from professionals in the same age bracket.

YouTube and TikTok have also seen significant growth. YouTube boasts an estimated 7.8 million users, while TikTok has surged to approximately 7.4 million users—an indication of the growing influence of short-form video content among younger Ghanaians.

WhatsApp, though lacking official user numbers in the latest reports, remains the most used platform, with 93% of internet users in Ghana reporting regular use.

Engagement Time and Behavior

Ghanaians are highly active on social media, spending an average of 3 hours and 20 minutes per day across various platforms. This positions the country among the most engaged social media audiences globally.

Advertising and Revenue Forecast

Social media advertising in Ghana is also on the rise. In 2025, ad spending is expected to reach US$18.07 million. Forecasts suggest this figure will grow at an annual rate of 10.24%, reaching US$26.69 million by 2029.

Mobile continues to dominate the ad space, with projections indicating that 70% of all social media ad spending in Ghana will be mobile-generated by 2029.

Conclusion

The social media landscape in Ghana is evolving rapidly, shaped by demographic shifts, platform diversification, and growing advertising investments.

With more users and longer engagement times, businesses and content creators have ample opportunities to connect with audiences in meaningful and impactful ways.

If you’re looking to engage with Ghana’s digital audience in 2025, being active across multiple platforms and tailoring content to the 25–34 age group could be the key to success.

Related Topics:Facebook Ghana Instagram LinkedIn Messenger Social Media TikTok WhatsApp X YouTube

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Tech

Top 10 AI Apps You Should Know in 2025

Published

21 seconds ago

June 2, 2025

AladdynKing

In 2025, artificial intelligence apps are transforming how people work, learn, and create. From productivity tools to creative platforms, these top 10 AI apps are leading the way globally.

ChatGPT (OpenAI)

The world’s most popular AI app, ChatGPT offers advanced conversational AI powered by GPT-4. It helps users write, code, brainstorm ideas, automate tasks, and much more—used by students, professionals, and businesses alike.

Google Gemini

Gemini combines Google’s search power with AI-driven summaries, content generation, and integration across Google Workspace (Docs, Gmail, Sheets). It’s ideal for users who need real-time info and productivity features.

Microsoft Copilot

Integrated into Office 365 tools like Word, Excel, and PowerPoint, Copilot helps automate document creation, data analysis, and presentations using natural language commands.

Perplexity AI

A search-based AI assistant that delivers precise answers with source citations. It’s popular among researchers, journalists, and students looking for factual accuracy.

Claude (Anthropic)

Designed to be helpful, honest, and harmless, Claude excels at creative writing, summarizing texts, and thoughtful dialogue. It’s often praised for its safer, more grounded responses.

Character.AI

Lets users chat with AI-generated personalities—from historical figures to fictional characters—or create their own. It’s widely used for entertainment, storytelling, and companionship.

You.com

A privacy-focused AI search engine that offers web, image, and code searches with real-time answers. It also supports AI chat and productivity tools like summarizers and code assistants.

Adobe Firefly

This AI art tool allows users to generate images and videos from text descriptions. Integrated with Photoshop and Premiere Pro, it’s transforming digital content creation.

Braina

A voice-enabled AI assistant for Windows that supports automation, speech recognition, and command execution in over 100 languages. Useful for professionals who rely on hands-free control.

YouCam

Perfect A beauty and photo-editing app powered by AI. It offers skin retouching, background removal, object erasure, and more, popular with social media creators and influencers.

These apps are more than just tech trends—they’re becoming essential tools for everyday tasks, whether you’re editing a photo, drafting a report, or generating fresh ideas.

Tech

National ICT Week 2025: Ghana’s Premier Digital Innovation Showcase Set for August

Published

4 hours ago

June 2, 2025

AladdynKing

Ghana’s National ICT Week 2025 is scheduled to take place from August 25 to 29, organized by the National Information Technology Agency (NITA).

This annual event aims to bring together tech enthusiasts, industry leaders, policymakers, and innovators to explore and celebrate advancements in information and communication technology.

Key Highlights of National ICT Week 2025

Theme: While the official theme for 2025 is yet to be announced, the previous year’s focus was on “Driving Digital Transformation,” emphasizing the importance of digital inclusion and innovation in national development.

Venue: The event will be held at the Ghana-India Kofi Annan Centre of Excellence in ICT (AITI-KACE) in Accra, a hub for ICT training and innovation.

Activities: Attendees can expect a range of activities, including keynote speeches, panel discussions, workshops, exhibitions, and networking sessions. These events are designed to foster collaboration and knowledge sharing among stakeholders in the ICT sector.

Sponsorship Opportunities: NITA is inviting companies, organizations, and individuals passionate about digital advancement in Ghana to sponsor or exhibit at the event. Sponsorship offers brands visibility and access to a diverse audience, including government representatives and industry players.

Importance of National ICT Week

National ICT Week serves as a platform to highlight the significance of ICT in Ghana’s socio-economic development.

It underscores the government’s commitment to fostering a digitally empowered society and encourages public-private partnerships to drive innovation.

For more information or to participate in National ICT Week 2025, interested parties can contact NITA at:

Phone: 030 295 3396 / 0244-884-820 Email: [email protected]

Stay tuned for updates on the official theme and detailed program schedule as the event approaches.

Tech

Ghana’s Data Boom: How Mobile Internet is Powering the Digital Future in 2025

Published

4 hours ago

June 2, 2025

AladdynKing

As of 2025, mobile data consumption in Ghana reflects significant growth, driven by increased internet penetration, the expansion of broadband networks, and evolving user behaviors.

Mobile Data Usage and Connectivity

Mobile Connections: Ghana recorded approximately 38.3 million mobile connections at the start of 2025, equating to 110% of the total population. This high percentage indicates that many individuals use multiple SIM cards or devices.

Broadband Access: 93.4% of these connections fall under broadband categories (3G, 4G, and 5G), signaling rapid digital adoption across the country.

Internet Penetration and Usage

Internet Users: As of January 2025, there were 24.3 million internet users in Ghana—69.9% of the population. This reflects a 1.9% growth (an increase of 446,000 users) compared to 2024.

Projected Growth: Some forecasts estimate internet penetration could reach 98% by the end of 2025.

Mobile Data Consumption Trends

Global Context: On average, global smartphone users are expected to consume 23 GB of data per month in 2025, up from 15 GB in 2022. This rise is due to high-definition media, social media usage, and increased cloud service activity.

Ghana’s Position: While specific figures for Ghana aren’t publicly stated, growing broadband access and user numbers suggest a similar upward trend in monthly data usage.

Mobile Data Pricing and Affordability

Cost of Data: The average price of 1GB of mobile data in Ghana is around GHS17 (≈$1.37)—nearly equal to the daily minimum wage of GHS19.97 ($1.61). This highlights an ongoing affordability concern.

Market Dynamics: Compared to other African nations, Ghana’s mobile data rates are competitive, yet still present a challenge for consistent access among low-income users.

Infrastructure Developments and Future Outlook

Network Expansion: Telecom companies like MTN Ghana and Telecel Ghana continue to invest in infrastructure. Telecel, for example, installed 300 new 4G sites in early 2024 to expand coverage.

Revenue Projections: Ghana’s mobile data service revenue is expected to grow at a 6% CAGR from 2024 to 2029, largely due to the uptake of high-speed services and broader data consumption.

Conclusion

Ghana’s mobile data landscape in 2025 is one of growth and transition.

With more people connected than ever before, expanding broadband networks, and rising data demand, the country is well on its way toward becoming a digitally inclusive society.

However, ensuring affordability remains a key challenge that must be addressed to make this digital future accessible to all.