Chelsea Unveil Bold 2025/26 Home Kit: A Fusion of Tradition and Modern Flair

Chelsea Football Club has officially launched their 2025/26 home kit, blending iconic heritage with contemporary design elements. The new Nike-manufactured jersey features the club’s traditional ‘Rush Blue’ base, accented with ‘Speed Red’ and white details, marking a vibrant evolution in the team’s aesthetic. 

Design Highlights

A standout feature of the kit is the reimagined lion crest, presented with a striking red shadow, symbolizing strength and paying homage to the club’s rich history. This design choice reflects a return to the classic lion emblem, reminiscent of earlier eras. 

The jersey also incorporates a subtle grunge graphic across the fabric, representing the gritty and resilient spirit of London. This pattern adds depth and texture, capturing the dynamic energy of the city’s culture. 

Promotional Launch

To unveil the new kit, Chelsea released a creatively produced promotional video on social media. The video features midfielder Cole Palmer enjoying his favorite jam sandwich in a café while wearing the new shirt. Additionally, Madness frontman and Chelsea fan Graham ‘Suggs’ McPherson makes a cameo as a taxi driver giving a lift to women’s team captain Millie Bright. The video’s soundtrack features Madness’ hit “Our House.” Other Chelsea stars, including Reece and Lauren James, also appear, enhancing the video’s charm with playful barbershop scenes. 

Availability and Pricing

The 2025/26 home kit is now available for purchase. The match shirt is priced at £124.99, while the stadium version is available for £84.99. Fans can customize their shirts with personal names and numbers, embracing the club’s latest look. 

With this launch, Chelsea continues to honor its storied past while embracing modern design, offering fans a kit that symbolizes both tradition and innovation.